Eight effective leadership lessons from Pope Francis

Pope Francis is everywhere, it seems. Now Minda Zetlin over at business magazine Inc. imparts eight leadership lessons that make Pope Francis so effective and why all leaders should adopt these lessons.

Lesson one: Reach out to non-customers.

Peter Drucker famously noted that every organization has more non-customers than customers, and that you can learn more from the people who aren't buying your product than from those who are. At 1.2 billion adherents, the Catholic Church has what you might call a huge customer base, but Francis makes sure to reach out to non-Catholics as well, for instance by declaring that God has redeemed all of us, not just Catholics.

"That simple leadership tenet may be the best way to increase market share," Krames says.

Read all eight lessons here.